Qatar 2022
Qatar Tourism invited the artist to represent Uruguay through her art during the World Cup. The campaign, called Post of Qatar, was based on the installation of 10 arches created by 10 artists: two posts designed by Qatari artists, and the remaining eight by artists from countries that have previously won the World Cup.
"When you do something with all your soul, it becomes art."
Her unique technique allows her to explore a different world, full of textures, colors, and sensations. Through each piece, she strives to convey the peace and joy she feels when creating, so that they alone fill any space with light and energy.
Uruguayan visual artist currently based in Montevideo. She graduated in Communication Sciences, specialized in interior design, and holds a master's degree in art direction. She loves all things creative. She has completed artistic projects for brands such as Qatar Tourism, Santander, Adidas, Kotex, Dior, Nivea, Sodimac, among others. In 2021, Josefina opened her own gallery in Punta del Este, Maldonado Department, and that same year, she launched a second gallery in Montevideo, District M, where she offered art courses and organized several exhibitions. In 2022, she moved to Barcelona to study for a master's degree in Art Direction at the Barcelona School of Design and attended art courses at Metafora: Studio Arts. That same year, Qatar Tourism invited her to represent Uruguay through her art at the World Cup. Currently based in Montevideo, she is focused on expanding her art globally.
Samples
– Mola (International movement of sustainable Latin American fashion) – Montevideo – 2018
– Exhibition at the Youth Festival for Peace in Casablanca School of Art – Montevideo – 2019
– Exhibition only at Williman Market – Montevideo – 2019
– Group exhibition at IMPERIALE ART GALLERY – Punta del Este – 2020
– Collective exhibition at Expo Real Estate – Enjoy – Punta del Este – 2020
– Activation for Kotex (live painting at Fiesta de la Luna) – Pedrera – 2020
– Exhibition only in Cornelio – Punta del Este – 2020
– Collective exhibition at Break – Montevideo -2020
– Collective exhibition at Casona – Montevideo – Uruguay – July 2020
– Group exhibition at the Salon International d'art Contemporain - Luxembourg – September 2020
– Group exhibition at Van Gogh Art Gallery – Madrid – December 2020
– Group exhibition at Agora Gallery – New York – September 2021
– Exhibition Only – The Shack – The Bar – 2022
-Collective exhibition at the Carrousel du Louvre, Paris, France – April 2022
-Artistic project representing Uruguay at the World Cup – Qatar – 2022
-Exhibition only at El Tros Las Ramblas – Barcelona – 2022
-Collective exhibition at Imperiale Art Gallery – Punta del Este – 2023
-Collective exhibition at Galeria Azur- Miami - 2023
-Collective exhibition at Galeria Azur - Berlin - 2024
-Collective exhibition at Galeria Azur - Miami - 2024
-Collective exhibition - Fortin de Santa Rosa - Canelones - 2025
-Solo Exhibition - Sea Barracks - Cadiz - June 2025
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Permanent exhibits
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Exhibiciones permanentes
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- Atelier Josefina De León (Individual exhibition) - Distrito M - Malvín, Montevideo
-St.tropez (Collective exhibition) - Fray Bentos, Uruguay
- Restaurante La Corte (Individual exhibition) - Ciudad Vieja, Uruguay
- Hotel Casa (Individual exhibition) Punta del Este, Uruguay
- Singulart - Galería online
- Agora Gallery Galería online - Nueva York, Estados Unidos
- Transforma BCN - Barcelona
- Theclub.art - Galería online
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Studies
Master's Degree in Design and Art Direction - 2023 - Barcelona School of Design
Interior Design and Styling - 2023 - IED Barcelona
Contemporain Art - Summer Semester - 2022 - Metàfora's Studio Arts BARCELONA
Sales Training for Artists - 2020 - BADA
Art history - 2019 - Daniel Benoit
Bachelor of Science in Communications - Advertising - 2017 - Catholic University of Uruguay
Degree in Communication and Fashion & Art Production - 2015 - Pablo Gimenez Comprehensive School
Illustrator / Photoshop graphic design - 2014 - Pablo Gimenez Comprehensive School
Projects
Live painting for a private annual event - 2025 - Club Financiero Madrid
T-shirt design & art - 2025 - DOMCAR
Mother's Day Campaign: Packaging + Stained Glass Design - 2025 - Daniel Cassin
Mural + Live Painting for the Uruguayan Polo Open Cup - 2025
Live painting for a private annual event - 2024 - Fernet Branca
Fashion + Art: Invited to paint live and offer a talk about personal experience for events in the interior of the country - 2024 - DANIEL CASSIN
Uniform Design & Art - 2024 - LA CHINGADA
Restaurant Interior Design & Styling - 2024 - LA CHINGADA
Live artistic intervention of the brand's icon (giant shoe) - 2023 - PUNTA CARRETAS SHOPPING
Artistic intervention at an event - 2023 - MANGO
Chosen to represent Uruguay with work intervened in the World Cup in Qatar - 2022 - QATAR TOURISM
Santander Referents Campaign - 2020 - SANTANDER
Brand Action - 2020 - DOVE
Product Art Intervention - 2020 - ADIDAS
Live painting activation for event - 2019 - KOTEX
Collaborations
- Qatar Tourism - Adidas - Santander - Mango - Punta Carretas Shopping - La Chingada - Kotex - Hush Puppies - Dove - Orchid - Sodimac - Nivea - Dior
